Melbourne roastery Astur Coffee is renowned for supplying ethically sources, sustainable brew, but it is a new product that is strengthening its customer appeal, the digital currency Qoin.
Founded by Mohamed Mumin in 2015, Astur’s prides itself on serving up smooth, quality coffee and supporting its network of growers in Africa, Southeast Asia, and South America.
“Born in Somalia, our neighbour, Ethiopia, is considered the birthplace of coffee and I had the opportunity to interact with farmers during my travels in 2020.
“It didn’t sit right with me that so many farmers, who are already desperate and underprivileged, are not properly remunerated for their crops by importers,” said Mr Mumin, who saw an opening in the market for a specialty coffee roasting company in Australia’s coffee capital, Melbourne.
Signing up to be a Qoin merchant made sense to the Astur team.
Mr Mumin said he liked the fact that ‘there was no cost to join, and we receive the benefit of exposure to new customers’.
“Qoin is a marketplace for businesses, and we joined because we want to be a part of a community based and united environment for small businesses,” he added.
“Astur Coffee is a three-dimensional business. Our coffee beans are available online and served in several cafes in Melbourne. We also offer coffee cart hire, which is now payable on 100 per cent Qoin.”
The company’s coffee cart services metropolitan Melbourne and has been used at several regional Victorian events, ranging from sporting, corporate and charity functions, to birthdays and weddings.
In the past 18 months, more than 38,000 Australian small businesses have joined Qoin, the newest digital currency. Built on blockchain, Qoin offers merchants and consumers an innovative and secure alternative to connect and interact.
For more on Astur head to the webpage or search them in the Qoin directory.